OUR VISION

CREATING HEALTHIER, WEALTHIER LIVES

Step’s vision is to foster healthier, wealthier lives for people across the globe by making blockchain technology universally accessible and by creating solutions that help people thrive physically, mentally and financially

OUR MISSION IS TO

define the future of fitness
Become a pioneering Web3 company that bridges the gap between the physical and digital world
Bring our flagship move-to-earn Step App to the masses
Become the leading protocol for FITFI (Fitness Finance) development
Create an ecosystem of solutions in the DeFi, GameFi and blockchain space
Lead an industry-wide revolution through innovation and education

OUR VALUES

NO VCs COMMUNITY‑FIRST APPROACH

There’s been a strong debate over the role of VCs in Web3. If ownership is to be decentralized, then large institutions should not own big stakes in projects and protocols.

The community has been vocal about this cause. In-line with the future of Web3, we’re running the initial token distribution in one of the fairest models possible rather than offering tokens to VCs first.

Everyone is given an equal and fair chance to join the TGE event, at the same terms
We create products that put our community’s desires first.

EQUALITY

Step wants everyone to benefit from the Fitness Finance (FitFi) economy. From crypto traders to gym go-ers to people just starting to hit their 10,000 steps a day.

Any background can benefit financially or physically from the ecosystem, whether they use our DEX or the flagship Step App.

1
EVERYONE

Equality also encompasses our belief that blockchain and its benefits should be accessible to anyone, anywhere, anytime. Everyone deserves to be given the opportunity to be part of the revolution of blockchain and in Step’s case, Fitness Finance.

2
ACCESSIBILITY

Thirdly, equality means ease of use. Not only the tech savvy should have access or understand what Step is about and how to profit. This translates into easy to understand solutions, integrated into the Step ecosystem of blockchain-based products — which are as easy as email.

3
EASE

REAL-WORLD IMPACT

We achieve this by creating new income streams and pathways to greater financial freedom for all members of our community

We are changing

Along with creating new income streams, we also recognize the various (high) costs that are often associated with health and fitness, ranging from gym memberships to fitness classes.

mental health

Secondly, we seek to positively change lives by addressing a growing need to motivate humans to move and exercise more. In doing this, we translate physical health to mental health, which has become (unfortunately) a global issue.

The solutions Step creates aim to have real-world impact across the globe

Step blockchain

through our ultra-accessible SDK, we aim to develop other projects on the Step blockchain.

Through this openness, expansion of the public’s benefits go beyond Step App or even X-to-earn, making the Step ecosystem the go-to protocol for projects driven by the same goals and value set.