A year has zipped by since Step App shook up the Move-To-Earn realm with the grand launch of our main app. Picture this: Tokyo, Usain Bolt, and a star-studded global celebration featuring musicians and athletes that was broadcast live.

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Since that groundbreaking event, Step App has evolved by leaps and bounds, introducing stellar features like Headsets and Watches for earning, Clash duels, a Referral Program,  a Leaderboard, and more. Our community events engaged thousands of participants and boasted some of the largest prize pools in the industry.

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But now, brace yourself for Step 2.0 — a mission loaded with changes and improvements poised to redefine the game.

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Our anniversary revelry isn't confined to today; stay tuned for announcement-packed December, as we unveil more and more new features for you to enjoy. Today, we're thrilled to pull back the curtain on our new identity.

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Rebranding

At the heart of our identity beats the pulse of the STEP Ecosystem, a dynamic force propelling the universal reach of blockchain technology through our interlinked suite of products. Our purpose is to empower individuals to thrive in the realms of physical, mental, and financial well-being. The essence of our brand encapsulates accessibility, innovation, and simplicity, painting a vibrant portrait of a future where technology seamlessly integrates with the art of living.

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While our initial brand aesthetics primarily emphasized the fitness dimension of our mission, the expanding horizons of the Step Ecosystem prompt a more inclusive visual identity.

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In heralding the commencement of a new developmental phase, we proudly unveil a rejuvenated identity for the Step App ecosystem. The refreshed brand appearance, logo, and product marks serve as a visual testament to our unwavering commitment to innovation.

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This rebranding initiative extends its influence to both our official channels and the streamlined, contemporary Step App user interface.

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Logo

The emblem of our ecosystem is a consistent presence across all products within the STEP Ecosystem. This logo serves as a recognizable element communicated throughout all products, fostering cohesion and shared identity. The Step logo acts as the thread weaving the fabric of the ecosystem's branding together.

In the thoughtful design of our logo and the broader branding of the Ecosystem, you'll discern a stylized road shape that holds profound significance for us and our users. The road symbolizes movement, progress, new discoveries, and serves as a guiding path toward achieving one's aspirations.

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New Features

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AI Workouts: A Glimpse into the Future

Feeling the chill in the air? No more excuses to stay idle — whether it's at home or on your own clock.

Get ready for a fitness revolution with AI workouts on Step App. Yes, you heard it right — you'll now earn KCAL tokens for your workout grind. Exercise just got a whole lot more rewarding. Available December 5th on iOS and Android.

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Step Wallet Revamp: Beyond a Makeover

Just one month since the launch of our new Step Wallet beta, we're excited to announce upcoming features that will enhance your crypto experience.

Soon, our wallet will receive a substantial upgrade, introducing cutting-edge features that will seamlessly streamline and broaden your experience in buying, swapping, and managing your crypto assets.

Step Wallet is evolving rapidly into a comprehensive, all-in-one solution.

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What else to expect?

This marks just the beginning of our journey. Of the many exciting updates, we are most excited about the new feature that will skyrocket your earnings up to 1500%, as well as the new, value-enhancing KCAL utility. Also, anticipate significant enhancements for other products in the Step Ecosystem, including Step Ex and Step Bridge.

In order not to miss all these great improvements, watch out for additional updates and exciting partnership announcements in the next 2 months. Stay ahead by joining our Community Chat to be the first to know about the latest developments. Your experience with Step App is evolving to be more convenient and rewarding than ever before.

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Step into the future with us. Step 2.0 is not just a stride forward; it's a deliberate march towards a more exciting and dynamic future. The journey continues, and we're grateful for the steps you've taken with us. Here's to a year of progress, and get ready to Step App and Explore the Next Horizon!

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Download Step App

iOS Download | Android Download

Access assets, marketplace & wallet via the web version

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Buy FITFI 

Step Exchange | Huobi | Bybit | OKX | Gate.io

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Buy KCAL 

Step Exchange | Huobi | Bybit | OKX | Gate.io‍

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‍Stay up to date with Step App through our Social Channels

Twitter | Telegram | Discord | Instagram | TikTok